Projects: BC One World Final 2021, 2022, 2023 / BC One E – battle 2020, 2021 / Dance Your style 2018 / Breaking records 2020.
Development of motion and still graphics for various Red Bull dance events, mainly to announce the events and individual dancers participating in the competitions. All of the assets including dancers were created by cutting out original images of the dancers, photoshopping them, and animating the visuals, based provided project key visuals and existing guidelines.
For the BC One World Final 2023, I also created some print materials, designing a layout and graphic elements for a commentators handbook, including cutting and editing dancer images, creating spread backgrounds, and printing preparation, all in the same visual style as the motion assets I prepared for social media.
Red Bull BC One Collection – Digital Visual Identity Creation:
This project included the creation of a visual identity for the Red Bull BC One Collection digital presence, a range of clothing including Active, Essential, and Lifestyle styles. I developed a range of motion graphic assets for marketing and advertising purposes, in digital and print formats, such as ads, social media visuals, RB shop assets, web banners, headers, and posters. I set the tone and visual style for each collection and its digital presence, based on the purpose and appeal of the clothing.
Motion graphics were created by cutting out images of the dancers in clothing, photoshopping them together, and animating the visuals on a background I’ve chosen for each collection line. My goal was also to ensure each visual follows the specific collection guidelines for visual communication, provided to me from Red Bull.