KREARTIVA is a Croatian design studio focused on architecture and interior design. The name, a play on the Croatian word for “creative,” reflects the company’s belief that these fields are a form of art. The unique font used in the logo incorporates geometric elements to represent the technical aspects of architecture, while the larger kerning and manipulation of certain letters (in this case, “a,” “r,” and “t”) contribute to the artistic side of the design process. The visual identity features a sharp-edged typography, chosen to highlight the studio’s clean, sharp, and minimal style.

Overall, the logo captures the balance between function and aesthetics that is at the heart of the company’s approach to design.

In choosing a color palette for KREARTIVA, I considered the latest trends in architecture and interior design. A range of colors that would be both stylish and timeless was carefully selected, ensuring that the design would feel fresh and relevant for years to come. A visually striking color scheme enhanced the overall aesthetic of the design and branding.