My goal for the creation of this visual identity was to simplify and modernize the old logo while maintaining some familiarity with the previous design.

To achieve this, I focused on creating a new logo that was clean, minimal, and visually striking. I used typography as the foundation for the design, carefully selecting it & stylizing it to create a logo that reflects the brand vibe.

In addition to the logo, I also worked on a range of other branding materials for Iva Viljevac, including packaging design, social media assets, product and lifestyle photography, printed ads, and website assets. I paid careful attention to the brand’s atmosphere and vibe, choosing colors and other design elements that would help to create a cohesive and memorable brand identity.

I am thrilled to see that the new branding and logo redesign has been a success and that Iva Viljevac has been recognized for her outstanding work. In particular, I am delighted to see that the brand has been awarded the best accessory design at the most prestigious award in Croatia in the field of fashion, design, and culture. This is a testament to the hard work and dedication of Iva Viljevac and a reflection of the impact of the new branding materials.