For the CYBER 64 project, I had the opportunity to work on the brand identity for one of the fastest-growing digital agencies in Europe. The project included designing a new logo, creating strategic creative concepts for branding, and developing a visual identity for the company I was also responsible for creating website elements and banners.

One of the key elements of the brand identity was the use of the tilde symbol, which represents programming and the field of work for the company. The same shape that stands for tilde can be interpreted as a sea wave symbol, taking the cyan color into account, incorporated to reflect the company’s location in Croatia, known for its beautiful coast (amongst other things), as well as the company’s ability to offer remote work and travel opportunities for its developers and employers.

The congruence symbol was used to represent the company’s commitment to compatibility, agreement, and harmony with its clients. The equal number of characters on each side of the symbol represents balance and reflects the company’s values. Using the congruence symbol from the logo, the app icon was created for future purposes, regarding software development.

The end result was a cohesive and effective brand identity that accurately reflects the company’s mission and values.