BABY BIRDY is an organic, vegan, and eco-friendly baby care line with a mission to create sustainable products for everyday use while helping nature to recover. From the beginning, the brand’s mission was clear: to create sustainable products that would make a positive impact on the environment while also providing everyday solutions for parents.
To achieve this, we focused on maintaining a playful, engaging aesthetic that would appeal to both children and parents. This included developing a range of animal characters and incorporating them into the visual elements of the products, product packaging, and promotional materials. We also worked to ensure that the products were as eco-friendly as possible, using recycled papers and environmentally safe colors for all materials.
I also created animated commercials for Baby Birdy product line featuring product animals as main characters in short story format for TV, Facebook, Instagram and planned YouTube series with educational content for kids and parents. Work involved creating storylines and characters, illustrating elements in Illustrator, adding motion graphics in After Effects, and simplifying product renders for animation. The main challenge was to create meaningful and attention-grabbing scenarios within 30 seconds to communicate product and brand vision.
The product line represents a successful blend of sustainability and playfulness that will help parents and children embrace a more eco-conscious lifestyle.