The goal of creating a visual identity for the Artificial Intelligence Center Lipik was to embody a brand image that would communicate the center’s focus on education, research, and innovation in the field of artificial intelligence.

I began by designing a logo that incorporated several key elements. The central hexagon represents the center itself, as well as the brain and the three departments within the center. The surrounding neural network signifies the process of thinking and transmitting information, which is a key aspect of both human brains and artificial intelligence. The human head oriented to the right represents a look into the future and the importance of the human component in AI development.

In terms of color and symbolism, I chose purple to represent ambition, creativity, wisdom, dedication, and mystery, as well as dark blue to symbolize expertise, technology, stability, and intelligence. These colors, combined with the powerful geometric shape of the hexagon, create a brand that is both sophisticated and forward-thinking.

In addition to the logo, I also developed a visual identity and book of standards for the center. This included creating food and beverage packaging designs that aligned with the overall brand aesthetic. Overall, this project allowed me to demonstrate my skills in graphic design, brand strategy, and packaging design.