i like Dad jokes
& Star Wars.
Experienced creative designer with a passion for technology, practicing a strategic and analytical, yet creative approach.
Being a trend-conscious and experienced creative designer, I specialize in combining my passion for various contemporary design aspects to create visually stunning and user-friendly experiences. With a strong foundation in both traditional and digital design techniques, I am skilled in a wide range of design software and constantly seek to stay up to date with the latest design trends.
I aim to bring a fresh perspective to every project, whether it’s a branding project, website design, or something else. My goal is to exceed client expectations and approach every design task with heart and a commitment to find unique perspective.
Perspectiva, meaning “perspective” in Croatian, was chosen as the name of my studio to reflect my approach to design. I believe that by looking at each project from multiple perspectives, I can create truly innovative and impactful designs that stand the test of time.
Thank you for visiting my portfolio page and I hope you enjoy my work!
Iva Perspectiva
As a visual communication professional with a Master of Science in Graphic Technology, I bring a wealth of knowledge and experience to every project. My expertise includes creating and working within a specific design language, delivering functional design systems and assets based on data-driven insights, and collaborating effectively with team members and clients. I am skilled in using multidisciplinarity as a tool for delivering creatives and understanding the needs of various brands.
Throughout my career, I have worked on a wide range of projects with clients such as Digniti, project Kudos (where I gained expertise in web3 technologies and designing for crypto), Cyber64, Red Bull, Croatian Mint, Rebellion Group, and Lebesgue, holding roles including Lead Creative and UI/UX Specialist, Digital Designer, Motion Graphics Designer, CMS Specialist and brand designer.
I have also achieved academic accolades such as the Rector’s/Dean’s Award and participated in scientific papers and conferences. I am a dynamic and dedicated professional with strong communication skills and adaptability to rapidly changing environments.
For more information about my work experience, check out my resume.
As a graphic designer with a keen interest in science, technology, and film culture, I am constantly seeking out new ways to expand my knowledge and stay up-to-date on the latest developments in these fields. I am especially drawn to aerial photography, as it provides unique perspectives that inspire me to think creatively about how to portray the world around me.
Music is a deep-seated passion of mine and has been a constant source of self-expression and creativity in my life. I have always enjoyed exploring the connections between sound and visual culture.
As a fan of science fiction, I am constantly inspired by the boundless possibilities and imaginative world-building that are central to SF culture. Whether it’s through literature, film, or other media, I love exploring the ways in which SF can push the boundaries of what we think is possible and stimulate our sense of wonder and curiosity.
In addition to my creative pursuits, I also enjoy staying active through sports and other dynamic activities, such as snowboarding, longboarding and dance. I find that these physical challenges help me to strengthen my mental and physical faculties, while DIY projects allow me to tap into my hands-on creativity and focus my attention.
Branding & visual Identity
UI/UX / Wireframes / Prototyping
Marketing strategies / materials
Layouts / Print / Packaging
Motion graphics / Video editing
Design strategies
Product design
—
Photography / Aerial photography
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Adobe InDesign
Figma, InVision
Hotjar, WVO
WordPress, Mailchimp
Microsoft Office Suite
Multidisciplinary
Adaptability, flexibility
Strategic & analitical
Detail oriented
Communicative & verbal
Presentation skills
Flowcharts & visualization
Moodboards
Ability to multitask
Branding & visual Identity
UI/UX / Wireframes / Prototyping
Marketing strategies / materials
Layouts / Print / Packaging
Motion graphics / Video editing
Design strategies
Product design
—
Photography / Aerial photography
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Adobe InDesign
Figma, InVision
Hotjar, WVO
WordPress, Mailchimp
Microsoft Office Suite
Multidisciplinary
Adaptability, flexibility
Strategic & analitical
Detail oriented
Communicative & verbal
Presentation skills
Flowcharts & visualization
Moodboards
Ability to multitask